Cookie and Tracking Policy

Last updated: January 2025

At loynaperqix, we believe in being upfront about how we collect and use information when you visit loynaperqix.com. This policy explains what tracking technologies we use, why we use them, and how you can control them. We're not lawyers writing for lawyers here—just people explaining how things work in plain terms.

What Are These Tracking Things Anyway?

Look, cookies aren't biscuits. They're small text files that websites store on your device. Think of them like digital sticky notes that help us remember who you are when you come back. Without them, you'd have to re-enter your preferences every single time you visit a page.

Beyond cookies, we also use similar technologies like web beacons, pixels, and local storage. They all do roughly the same job—helping us understand how people use our site and making your experience smoother.

The Types We Actually Use

Essential Cookies

These keep the site working. You can't turn them off because without them, basic functions just break. They handle things like security, keeping you logged in, and remembering what's in your session.

Example: When you're navigating between our budgeting tools and resource pages, these cookies remember where you are in the process.

Functional Cookies

These remember your choices—language preferences, display settings, that sort of thing. They make the site more personal but aren't strictly necessary for it to work.

Example: If you prefer viewing budget calculators in list view instead of grid view, we'll remember that for next time.

Analytics Cookies

We use these to figure out which parts of our site people actually use and which parts nobody touches. This helps us make better decisions about what to improve.

Example: We might notice that most people visit our annual budgeting resources in March and April, which tells us when to update that content.

Marketing Cookies

These track your browsing across different sites to show you relevant content. Yes, this is why you sometimes see ads for things you just looked at.

Example: If you read our guides about financial planning, you might see our educational content mentioned on other sites you visit.

What Information Gets Collected

Here's what we actually track when you're on loynaperqix.com:

  • Pages you visit and how long you spend on them
  • What device and browser you're using
  • Your general location (like "New South Wales" not your exact address)
  • How you found us—search engine, direct link, social media, whatever
  • Which links you click and which tools you interact with
  • Technical stuff like screen resolution and whether JavaScript is enabled

We don't collect your name, email, or phone number through cookies unless you specifically give us that information through a form.

Why We Bother With All This

There are practical reasons we track this information. For one, it helps us spot problems. If everyone's bouncing off a particular page, that tells us something's wrong with it. Maybe it loads slowly. Maybe the information's confusing. Either way, we need to know.

We also use this data to understand which educational resources people find most valuable. If our annual budgeting guide gets tons of traffic but our quarterly planning tool barely gets touched, that shapes where we put our effort.

And yeah, some of it's about marketing. We want to reach people who might actually benefit from our resources rather than just throwing content into the void and hoping it lands somewhere useful.

Specific Cookies We Deploy

Cookie Name Purpose Duration
domain_session Maintains your session while browsing Session only
user_preferences Stores your display and accessibility settings 12 months
analytics_id Helps us understand site usage patterns 24 months
returning_visitor Recognizes repeat visitors 6 months
content_tracking Measures which resources are most valuable 18 months

Third-Party Tracking

We work with other companies that also drop cookies on your device when you visit our site. These might be analytics providers, advertising networks, or content delivery services.

Here's the thing—we don't control what they do with their cookies. They have their own privacy policies, which you should probably read if you're concerned about this stuff. We pick partners we trust, but once they set a cookie, they're responsible for it.

Some of these third parties track you across multiple websites to build profiles about browsing behaviour. That's just how modern web advertising works, for better or worse.

Taking Control of Your Cookies

You've got options here. Most browsers let you block or delete cookies, though doing so might break parts of the site. Here's how to manage them in common browsers:

  • Chrome Settings → Privacy and security → Cookies and other site data. You can block all cookies, block third-party cookies, or clear existing ones.
  • Firefox Settings → Privacy & Security → Cookies and Site Data. Firefox offers enhanced tracking protection by default.
  • Safari Preferences → Privacy → Manage Website Data. Safari blocks most third-party cookies automatically now.
  • Edge Settings → Cookies and site permissions → Manage and delete cookies. Similar controls to Chrome since they use the same engine.

How Long We Keep This Information

Data Retention Periods

Session cookies disappear when you close your browser. Persistent cookies stick around for varying lengths depending on their purpose.

Analytics data gets anonymized after 26 months. Marketing cookies typically expire after 12 months but might refresh if you keep visiting.

Your preference settings stay saved for 12 months of inactivity. After that, we figure you've probably moved on or changed devices.

Mobile Apps and Other Platforms

If we ever launch a mobile app, it'll use similar tracking technologies—just not technically cookies since those are a browser thing. Apps use things called SDKs and device identifiers instead.

Same basic principle though: we'd track how people use the app to make it better and show relevant content. You'd control this through your device settings rather than browser settings.

Updates to This Policy

We update this policy when we change how we use cookies or when regulations change. The date at the top tells you when we last modified it.

Major changes? We'll probably mention them somewhere obvious on the site. Minor tweaks to wording or structure might happen without fanfare.

It's worth checking back occasionally if you care about this stuff, though realistically most people don't read these policies even once, let alone multiple times.

Questions About Our Cookie Use?

If you want to know more about how we use cookies or have concerns about your data, get in touch with us. We're real people and we actually respond.